Following the tragic Parkland shooting, some friends and I felt inspired to do something. That led us to create bulletproofjunior.com (site no longer active). We were selling bulletproof vests for kids to wear to school. Or, so we led users to believe. After lingering on the site for a while, a prompt would pop up with a pre-populated tweet for that user’s specific Senators to demand gun reform.

Press: Adweek, AdAge, Fast Company, Fatherly, The LA Egotist, and more.

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